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2010-11 Undergraduate Catalog

BUSINESS ADMINISTRATION MAJOR: MARKETING CONCENTRATION

95 Credits Minimum, Including 60 Upper Division (UD)

General Core
	Course	Credits
	·¡°ä±· 2101 Principles of Microeconomics (5) ·¡°ä±· 2102 Principles of Macroeconomics (5)	10

	´¡°ä°ä°Õ 2361 Financial Accounting (5) ´¡°ä°ä°Õ 2362 Managerial Accounting (5)	10

	µþ±«³§ 2414 Legal Environment of Business	5

	µþ±«³§ 2600 Managerial Communication	2

	²Ñ´¡°Õ 2700 Statistics for Business & Econ	5

	µþ±«³§ 2910 Internship & Career Strategies	1

	µþ±«³§ 3250 Business Finance	5

	µþ±«³§ 3541 Marketing & Society	5

	µþ±«³§ 3614 Organizatnl Behavr for Managrs	5

	µþ±«³§ 3620 Management Information Systems	5

	µþ±«³§ 3700 Quant Meth for Decision Making	3

	µþ±«³§ 3828 International Business	5

	µþ±«³§ 4644 Operations Management	5

	µþ±«³§ 4690 Strategic Management	5

	µþ±«³§ 4899 Business Ethics	5

	µþ±«³§ 4942 Internship Reflectn&Prof Devlp	1

SECTION CREDITS REQUIRED		77

Marketing Concentration
	Course	Credits
	µþ±«³§ 3542 Marketing Research	5

	µþ±«³§ 4543 Marketing Management	5

SECTION CREDITS REQUIRED		10

Need five credits from:
	Course	Credits
	µþ±«³§ 3544 Advertising (5) µþ±«³§ 3548 International Marketing (5) µþ±«³§ 4622 Information & Database Systems (5)	5

SECTION CREDITS REQUIRED		5

Upper Division SBE Electives		3
TOTAL CREDITS REQUIRED		95

Additional Requirements/Information:
For information about additional non-credit requirements in the major, refer to the major's general information page in the catalog